Mid·SaaS · Self-hosted·Villingen, DE·Founded 1985

mediacockpit

mediacockpit by Bertsch Innovation combines PIM and media production for retailers still publishing print catalogs alongside web.

What it is

mediacockpit is a PIM paired with an InDesign-based publishing engine. Fit for DIY, automotive parts, industrial distributors who still produce print catalogs.

Where it's strong

  • Print + digital. Same source, both channels — fewer duplicated attributes.
  • DACH distributor fit. Reference base in Baumarkt and automotive aftermarket.

Where to look carefully

  • Not modern SaaS DX. Expect a traditional enterprise implementation.

Good fit if…

  • DACH distributor or retailer that still publishes print catalogs.

Alternatives worth comparing

Censhare bigger enterprise print + digital; Pimcore unified platform, modern tooling; Prodexa industrial distributor fit.

Relevant playbooks